Importance of Labels for CPG Makers
In the Consumer Packaged Goods (CPG) sector, labels play a critical role in both compliance and branding. It's not just about slapping a sticker on a product; labels are a vital communication tool. They convey essential information such as ingredients, nutritional facts, and safety warnings—details that are not merely important but legally required. Beyond compliance, labels serve as a visual gateway to the brand, often making the first impression on consumers. After all, a well-designed label can attract consumers and influence purchasing decisions. Moreover, labels must be durable, capable of enduring various conditions such as refrigeration, shelf storage, and the rough handling they may encounter during distribution. High-quality labels ensure that important information remains legible and the brand remains visible, regardless of the journey the product has taken to reach the consumer.