Understanding Printing Technologies
When it comes to label printing, businesses face a critical choice between two prominent technologies: HP® Indigo and Flexo. The fundamental differences between these technologies lie in their operating principles and primary applications. HP® Indigo employs digital printing technology, which produces high-quality, vibrant labels with remarkable speed. This makes it an excellent choice for short to medium runs, especially when the designs require customization and rapid turnaround times. On the flip side, Flexo printing utilizes a traditional rotary printing process. This method excels in high-volume production runs, offering a cost-effective solution for long runs, particularly for simpler designs and larger label formats. By employing flexible relief plates, Flexo printing can efficiently replicate designs on various substrates. These fundamental differences underscore why understanding the specific needs of a label project is paramount when choosing between Digital and Flexo printing technologies.